Project Description

Else Lingerie

Meticulously (and ethically) crafted by female artisans in the brand’s Istanbul atelier and sold globally (including in the brand’s flagship Los Angeles boutique), ELSE creates lingerie in a diverse range of sizes and styles, all of which combine world-class design with all-day comfort. Made from the finest fabrics and luxe laces, these are lifetime pieces for those who want to invest in quality, longevity, sustainability, and integrity — and refuse to choose between comfort and style.


Elevate the every day with ELSE. We design for — and celebrate — the multifaceted, modern woman who follows her dreams and sets her own rules.

A sense of ‘pure’ beauty transcends seamlessly across both the brand and lingerie designs; through textural play and the harmony of quality materials, fabrics, lace and pattern detailing. A blended aesthetic of timeless and modern results in an effortless elegance that is alluring and contemporary, with intriguing design elements that captivate, and promote a sense of self-discovery.

“Lingerie is the first garment you put on your skin and it sets the foundation for everything else.”



Else, this brand has such an incredible purpose behind it working with female artisans locally in Istanbul to educate them in cutting-edge lingerie-making techniques that empower them to sustain themselves. This purpose echoes throughout the business to the product and to the wearer who is investing in quality, longevity, sustainability and integrity when buying Else.

Everything is handmade in their atelier in Istanbul, so they have full transparency and control over the quality of the product. Their fabrications are of the highest quality and sourced from Italy and Belgium.

Sustainable Initiatives