Arlen Macpherson and Bianca Gregg; Co-Founders and Directors of Del Rainbow
With over ten years of key industry experience, Bianca began her journey working with premium, international labels such as Citizens Of Humanity and Opening Ceremony as a brand manager and distributor in Australia. Following this, Bianca very swiftly stepped into global strategy seeing the market gap for working with businesses globally, building a consistent global consumer market wide, focusing on key partnerships and growth across all regions worldwide. From this base and wealth of experience, Bianca decided to take a soul direction and create DEL RAINBOW, a bespoke tailored agency for boutique labels globally. Bianca works on a deeper level with clients, working internally yet externally and facilitating strong brand strategy and guidance within each company partnered under the arc. Bianca ensures her priority is in building very strong relationships with all clients and teams, to have the ability to dig deeper together and see a growth like none other. Developing strong sales strategy for teams, alongside sales support, Bianca cultivates marketing and sales opportunities for all partners to solidify consumer growth and longterm partnerships.
As the DEL RAINBOW Global Sales and Brand Development Director, Bianca’s key focus is to create a unique experience for every brand, retailer and customer by establishing a harmonious energetic flow from a brand’s foundation through to the buyer to then onto the customer. Bianca prides DEL RAINBOW on building businesses, wholesale relationships and partnerships with authenticity, above all.
With also over ten years of industry experience, Arlen began his journey working in Fashion Distribution and Accounting with labels such as Ksubi, Isabel Marant, Rag & Bone and Banks. Following this, as Bianca and Arlen are both partners in life and business, with these two backgrounds combined, Del Rainbow was born. As the DEL RAINBOW Finance and Operations Director, Arlen’s key focus is ensuring DEL RAINBOW and partners have strong foundational pillars for worldwide growth and distribution. Arlen and Dennis Xenos, DEL RAINBOW CEO to be constantly creative in order to offer an unparalleled experience and support global growth. Arlen works very closely with all partners internally yet externally also, as a guiding financial light and support. Arlen prides himself on building strong relationship with all DEL RAINBOW partners under the arc, so each business is apart of the family.