RESPONSIBILITY
The time for change is upon us.
At Del Rainbow, we are committed to becoming the most responsible version of ourselves, and the greatest contribution we can make to this mission is by partnering with brands who hold themselves to the same accountability.
We realise that by operating within a consumption-based industry, we have a responsibility to ensure that we are not a part of the problem but a part of the solution, and so we embrace our ability to make choices for the good of our environment. Through these choices we make a promise – to reduce our impact and to raise awareness. Through a heightened consciousness and devotion to this goal, we can effect positive change and we are grateful for our position to do so.
The sustainable fashion movement is here, and it is underpinned by environmental, social and economic commitments. At Del Rainbow we actively collaborate with companies, both brand and retailer, that are pioneers in implementing environmental measures to ensure fashion is moving towards working in harmony with the natural environment, not against it.
We are inspired by designers and businesses that are focused on creating products with a living consciousness. We believe that every creation acts as a vessel, holding a space for the energy of its creator, and so that energy is then passed on to the end consumer. With this belief, comes our responsibility to ensure that every piece we stand behind is imbued with good intention.
At Del Rainbow, we believe we are responsible for becoming more ethical in our practices than the industry we started out in, and that by doing so we can create a brighter future for the fashion industry and our world.
Our aim is to offer visibility into the practices behind the businesses with which we collaborate, and focus on ‘doing better’ through sustainable policies. We acknowledge the conscious consumer who actively seeks to gain knowledge and appreciation for the origins and creation of their purchases. We celebrate this desire to become aware and gain a deeper connection with a brand’s purpose.
We are honoured to be working with leading sustainability consultants who employ vetting systems to ensure our brands are meeting key sustainability criteria’s, such as Create Sustain and Good On You. By engaging in these processes our brands’ are able to make positive choices regarding their own internal practises and also ensure that we as a global agency are well-versed in and compliant with the highest industry sustainability standards. At Del Rainbow we are committed to seeing each brand under our arc achieve the highest possible sustainability ratings while also supporting them in remaining true to their unique brand values and DNA.
Our brands are vetted and platformed by some of the
world’s premium retailers, for example:
Net Sustain
by Net-A-Porter
Conscious
by Browns
Project Earth
by Selfridges
The Responsible Edit
by Matches Fashion
H PROJECT Uncrate Oceans
by Holt Renfrew
LVR Sustainable
by Luisaviaroma
Mindfully Made
by David Jones
Our brands receive annual sustainability reviews to promote transparency, so that we can understand what measures are being taken to improve sustainability practices and guide them into new areas of reform. These benchmarks are centred around areas of:
Carbon offset measures through partner programs such as Carbon Neutral and 1% for the Planet
Considered materials including promoting the use of ECONYL, REPREVE and other recycled fabrications and implementing recycled packaging where possible
Considered practices such as choices to implement the use of deadstock and end of roll fabrics and natural and certified organic sourcing of hemp, line and cottons
Social responsibility such as factory SA8000 Certification (regarding working conditions) and Plant-A-Tree in the Yarra Yarra Biodiversity Corridor by Carbon Neutral
Supply chain certification in accordance with Standard 100 by OEKO-TEX
We are proud to share that our brands also often participate in ‘give-back’ schemes in response to environmental and humanitarian causes. Some of the recipients include Asylum Seeker Resource Centre (ASRC), bushfire relief, International Women’s Day, Thread Together, UN Women Australia, wildlife rescue and Worn for Good.
We encourage you to learn more about what each of our brands are achieving in terms of sustainability through the icons on our Clients page
Turning our focus to within, Del Rainbow is also committed to our own sustainability journey.
We are proud to be a 100% carbon neutral business. Each year, we undertake a detailed carbon footprint calculator, which serves to measure our carbon impact and secures our response as a business to offset our carbon emissions.
We partner with Carbon Neutral who exists to provide an avenue for businesses to be completely transparent of their carbon emission impact on the planet. A carbon offset (or carbon credit) is generated from an activity that prevents, reduces or removes greenhouse gas emissions from being released into the atmosphere to compensate for emissions occurring elsewhere. Through this program we purchase carbon credits which Carbon Neutral use to plant native trees in the Yarra Yarra Biodiversity Corridor annually to offset our carbon impact.
Additionally, through our partnership with 1% for the Planet, we are able to make a meaningful and transparent contribution of 1% of our annual revenue to environmental nonprofits.
We are proud members of 1% for the Planet, joining a global movement that exists to ensure our planet and future generations thrive. In the words of 1% for the Planet co-founder founder, Yvon Chouinard, their mission is ‘to help fund diverse environmental organisations so that collectively they can be a more powerful source in solving the world’s problems’. We are excited to take this positive step, joining over 3,000 members, working with thousands of nonprofit partners in more than 60 countries — proving that together, we all have the power to make a difference. Within Australia 1% for the Planet and Del Rainbow support the Sea Shepherd, Take 3 for the Sea, Seed Indigenous Youth Climate Network, Plastic Free Foundation, Bottle for Botol, Australian Marine Conservation, Planet Ark and Climate Council of Australia.
Del Rainbow’s Sustainable Snapshot
107
TONNES OFFSET
Del Rainbow has offset 107 tonnes of carbon emissions. This includes daily staff travel, international travel, freight, water, electricity, office consumables, waste etc.
1571
TREES PLANTED
Sequestering 107 tonnes of carbon is equal to planting 1571 trees and shrubs which encompasses approx. 0.25 hectares.
+378
TREES PLANTED
Additionally for every invoice raised within Del Rainbow, Carbon Neutral will plant a tree on our behalf. The minimum threshold for this program is 189 trees per year.
6
KOALAS
At Del Rainbow we also sponsor Friends of the Koala because we know that every life matters. Sadly Koalas are now an on the endangered species list.
1%
ONE PERCENT
Del Rainbow are committed to donating 1% of our revenue directly to environmental nonprofit organisations.
Del Rainbow’s Sustainable Snapshot
107
TONNES OFFSET
Del Rainbow has offset 107 tonnes of carbon emissions. This includes daily staff travel, international travel, freight, water, electricity, office consumables, waste etc.
1571
TREES PLANTED
Sequestering 107 tonnes of carbon is equal to planting 1571 trees and shrubs which encompasses approx. 0.25 hectares.
+378
TREES PLANTED
Additionally for every invoice raised within Del Rainbow, Carbon Neutral will plant a tree on our behalf. The minimum threshold for this program is 189 trees per year.
6
KOALAS
At Del Rainbow we also sponsor Friends of the Koala because we know that every life matters. Sadly Koalas are now an on the endangered species list.
1%
ONE PERCENT
Del Rainbow are committed to donating 1% of our revenue directly to environmental nonprofit organisations.
Del Rainbow’s Sustainable Snapshot
107
TONNES OFFSET
Del Rainbow has offset 107 tonnes of carbon emissions. This includes daily staff travel, international travel, freight, water, electricity, office consumables, waste etc.
1571
TREES PLANTED
Sequestering 107 tonnes of carbon is equal to planting 1571 trees and shrubs which encompasses approx. 0.25 hectares.
+378
TREES PLANTED
Additionally for every invoice raised within Del Rainbow, Carbon Neutral will plant a tree on our behalf. The minimum threshold for this program is 189 trees per year.
6
KOALAS
At Del Rainbow we also sponsor Friends of the Koala because we know that every life matters. Sadly Koalas are now an on the endangered species list.
1%
ONE PERCENT
Del Rainbow are committed to donating 1% of our revenue directly to environmental nonprofit organisations.
Del Rainbow’s
Sustainable Categories
Organic
Use of organic fibres and fabrics
Recycled
Use of recycled materials and or implement recycling schemes
Cruelty Free
Ensuring no animal testing
Slow Fashion
Ensuring no animal testing
Ethical Fashion
Support ethical processes during design, purchasing and production
Conservation
Support conservation initiatives or organisations
Artisinal
Utilise traditional manufacturing techniques and processes
Giving Back
Support charitable organisations
Empowering Women
Support gender equality in the workplace
Biodegradable Packaging
The ability of materials to break down and return to nature
Locally Made
Made locally in the country of the brands origin
Plant a Tree Program
Planting a tree for every purchase
End of Roll Usage
The usage of repurposed fabrics and materials
Hand Made
Items created by hand
Carbon Neutral
Ensuring zero release of carbon dioxide into the atmosphere
OEKO-TEX®
Every component has been tested for harmful substances.
ECONYL®
100% regenerated nylon created from post consumer waste
SA8000
Applies socially acceptable practices in the workplace.
REPREVE®
Made from 100% recycled plastic, comprised of post-consumer plastic bottles
ECOVERO™
Created from wood and pulp derived from sustainable sources
GOTS Certified
The worldwide leading textile processing standard for organic fibres
Our Brand Partners
