DEL RAINBOW

Social Media & Marketing Manager

An exciting  role for a dedicated and self-motivated Social Media & Marketing Manager. You will be responsible for; creating engaging visual content, establishing and nurturing brand & media partnerships and maintaining a consistent voice for each of our unique businesses including; Del Rainbow & STAY by Del Rainbow. We are a fast-growing team of 17 and looking for an individual who is very interested in fashion and marketing and fusing these areas.

The successful applicant will be working alongside our Sales Director, Global Brand Manger’s and brands. A strong can-do attitude and balanced persona will be essential along with strong communication skills. The ability to handle a fast-paced environment is imperative as the industry is fast-moving with multiple seasons per year.

Job Description – Key Responsibilities  

• Social media scheduling, management and engagement
• Creating digital marketing content (EDMS) across Del Rainbow
• Craft engaging and well researched copy that is reflective of the unique businesses across our partnerships
• Creating social media assets & sourcing content across Instagram Reels, Stories & Posts, TikTok videos
• Collating regular reports to track engagement
• Managing and securing collaborations, events & brand partnerships
• Establishing and nurturing local & international press relationships.
• Securing press across Del Rainbow.
• Fielding and managing incoming media & marketing enquiries.
• Updating website content & copy across Del Rainbow to reflect progress & updates
• Be a champion and advocate for Del Rainbow and our amazing brands within our community and beyond

To Be Successful

• Demonstrate time management and communication abilities while interacting compassionately and courteously with all partners
• Have a natural talent to quickly connect with individuals and build trusting relationships, along with strong interpersonal and team collaboration skills
• Confident abilities across social media and marketing
• Strong interest in ethical fashion practices and aligning with our ethos and a genuine interest in the fashion industry and trends
• Display key communication and etiquette with partners
• Ability to show strong work ethic and determination
• Excellent communication skills and abilities to liaise and build profitable business relationships with existing and new clients.
• Demonstrated high-level organizational/ initiative skills
• Strong analytical skills and numerical skills
• Have a drive and passion to assist in meeting targets
• Computer literacy & experience with social media/websites
• Proficiency in Klaviyo/Canva/Later

What’s in it for you?

A kind, supportive and passionate culture.

Experience in a booming agency in Australia and internationally.

Innovative and dynamic working environment. Working in the key growth period of an agency’s global development and experiencing the excitement on that journey.

Brand partner Connections – Alongside incredible discounts across our brands the opportunity for connection and to work alongside our amazing partners at a rare part of their evolution as they grow with Del Rainbow

Office Sauna and Ice Bath that was built to support the mental health and wellness of all employees for use before and after work, on your lunch break or on weekends

Supportive and nurturing work environment with flexible working hours and work from home days, as well as flexibility with personal needs and appointments

Living in beautiful Byron Bay or surrounding regions. Office location in Byron Bay Industrial Estate.

Role starting – March 2024

Global Brand Manager – specialising in international and domestic sales, the role is to sell seasonal brand collections to active key and new accounts, within the showroom both nationally and internationally.

An exciting role for a dedicated and self motivated Global Brand Manager (GBM) who thrives on building successful relationships with their customers and clients while taking genuine care in ensuring all communication is handled with love and care from start to finish.

The successful applicant will be working under the guidance of our Sales Director and alongside our fellow GBM’s who are highly accomplished, very experienced, and will be providing strong monitoring for the smooth integration into the role. A strong can do attitude and balanced persona will be essential with strong communication skills as there will be significant contact with all clients and stockists. The ability to handle a fast paced environment is imperative as the industry is fast moving with three ‘sell’ seasons per year. You would be joining our well established team during a key phase domestically and internationally. This is a very exciting opportunity!

This role currently is to work directly with our Sales Director on supporting and understanding the brands and global partners, supporting this space and being active in the virtual showroom, showings and managing all sales support with all buying partners. This will then grow into direct brand management and sole ownership after one season.

The Position / Key Responsibilities 

• Maintaining and expanding our wholesale distribution
• Create and maintain great relationships with brands under your management
• Create and maintain great relationships with retailers
• Introduce innovative sales ideas
• Fortnightly – Phone calls , brand information session. Marketing team meetings.
• Connecting with brands under your management weekly, providing innovative ideas and a download of market happenings and any sale support required.
• Consistent contact with brands under your management, sending market trends, ideas for communication to customers and any key insight via social media, EDM’s and marketing activities to retailers.
• Updating brands under your management of collection launches with retail partners and requesting marketing and support ideas to refer back to our retail partner
• Creating a global distribution strategy, identifying key markets and new target stockists.
• Major accounts – connecting as soon as partnership is aligned to engage on marketing and support opportunities to work on together.
• Work closely with marketing teams when organising an event for brands under your management.
• Schedule and attend store training to ensure the brand is represented accordingly and increase product knowledge in store.
• Ensure brands under your management prepare all correct documentation for selling including look books, line sheets and order forms.
• Keeping track of delivery timelines and managing issues related to shipment discrepancies, late deliveries etc alongside your brand partners.
• Communicating delivery updates to the retail partners.
• Work closely to support both the brands under your management and our retail partners, being able to provide relevant advise and support to brands and have control over key decision making on behalf of the brand – distribution issues, payment terms, growth strategy, brand and collection development etc.
• Assist in showroom setup, including coordination of furniture display, collections, florals and catering etc.
• Achieve seasonal and annual sales goals.
• Show and maintain excellent interpersonal skills with an ability to communicate at all levels
• Identify and develop key domestic and international accounts and partnerships.
• Assist with creation of and follow through of sales strategy set by Directors.
• Monitoring sell through in existing stores and action marketing plans to attain best results for both brand and retailer.
• Preparing detailed end of season reports analysing market feedback, sales results etc.
• Seasonal travel to New York and Paris (once travel resumes)

To Be Successful

• Work well within a team environment, this is critical as our culture is our number one priority
• In depth industry knowledge and experience in regards to sales, wholesale business practices, negotiations, margins and pricing structures
• Must have a good eye and understanding of the retail market
• An interest, enthusiasm and passion for premium quality product and the fashion wholesale industry
• Strong interest in ethical fashion practices and aligning with our ethos
• Highly organised, with the ability to work under pressure and to deadlines, with occasional self management
• Able to multitask and prioritise workload effectively
• Strong numeracy and analytical skills and a great attention to detail
• A dedicated, hardworking and committed individual
• Excellent communication skills and adaptable personality
• Have a drive and passion to achieve and exceed targets
• A can-do attitude and good problem solving skills with the initiative to resolve issues
• Flexibility to work longer hours during the selling seasons
• Comprehensive knowledge of: Microsoft word, excel, dropbox
• Capable of managing own workload and confident with liaising across all levels of the business
• Strong ability to build strategic plans as well as implement new business opportunities
• Work closely with and report directly to the Sales Director
• Live within the Byron Bay area
• Ability to travel abroad
• Positive relationships with luxury retailers
• Established contacts favourable
• Additional languages beneficial

What’s in it for you?

A kind, supportive and passionate culture.

Experience in a booming agency in Australia and internationally.

Innovative and dynamic working environment. Working in the key growth period of an agency’s global development and experiencing the excitement on that journey.

Office Sauna and Ice Bath that was built to support the mental health and wellness of all employees for use before and after work, on your lunch break or on weekends

Supportive and nurturing work environment with flexible working hours and work from home days, as well as flexibility with personal needs and appointments

Living in beautiful Byron Bay or surrounding regions. Office location in Byron Bay Industrial Estate.

Role starting – May 2024