Peony Launching Sustainable RTW and continued swim styles with Selfridges.
We are delighted to announce the launch of @peonyswimwear Sustainable RTW and continued swim styles with Selfridges.
The only store to be named the Best Department Store in the World four times, Selfridges today is more than just the sum of its products – it’s a shopping experience that promises to surprise, amaze and amuse its customers by delivering extraordinary customer experiences.
And, to this day, as Harry Gordon Selfridge said, ‘Everyone is welcome.’
Introducing the latest offerings from ‘Soiree’ including the first-ever launch of Sustainable Resortwear by Peony. Enjoy dressing in full head-to-toe sustainable RTW & Swim for the ultimate Peony experience.
“In the natural world, peonies signify the beginning of summer. In our world, Peony signifies beach holidays and cocktails before midday. But really Peony stands for sustainable swimwear – and blooming lovely sustainable swimwear at that. Founded by Australian designer Becky Morton, the brand combines soft colours, flattering silhouettes, and eco-friendly fabrics –often derived from recycled ocean plastic. Discover Peony’s feminine, retro aesthetic with our edit of sculpting swimsuits and bikinis.”